ZOBA
Zoba is a top-tier B2B company, specializing in decision automation software for shared mobility. The startup was born out of Harvard and MIT and uses artificial intelligence to find environmental patterns in spatial data to predict where similar patterns will occur in urban areas.
We’ve partnered with Zoba for many years, delivering everything from brand identity to event booths, employee merchandise, templates and presentations, social media assets, UI design, and fundraising decks.
Services
Visual Identity, Web Design, Print Design & Event Collaterals
Team
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PRECISE MEETS HUMAN
The brand conveys the power of artificial intelligence in predicting urban behaviors through a cohesive system of graphic elements that blend contrasting references: the precision of mathematical visualization with the spontaneity of urban environments.
Influences
1. H.B. Smith Star, H. B. Smith Machine Co, 1887, at Canada Science and Technology Museum.
2. Hiroshi Sugimoto, North Pacific Ocean, Stinson Beach, 1994.
Constrast
Derived from mathematical visualization that guide actions, it is a durable, strong, and reliable tool.
Precise.
Urban.
Exccellent.
Influences
LOGO
The logotype is the centerpiece of the visual identity, crafted in an exclusive type design: a bold monospaced wordmark that combines technical precision with humanistic qualities.
Decision automation for urban behavior.
SELECTED PROJECTS
